Campaign Strategy

This project showcases a full-scale marketing strategy developed during my senior Capstone course. In partnership with Prismajic, a local interactive art experience, I was the Account Executive for the development of a campaign that includes a competitive and benchmark analysis, a strategic marketing plan, and a creative exploration featuring brand activations, social concepts, and media planning. This project reflects my ability to combine research, insight, and imagination to support a unique business with a dynamic and engaging marketing approach.